What India Did Online In 2013

An analysis of the nation’s most well kept secret revealed over it’s net behaviour of the most watched YouTube videos and most searched things on Google, reader discretion advised

Sharin Bhatti December 19, 2013
Chennai Express

“Chennai Express” was the most searched keyword on Google

It’s the most wonderful time of the year. 2013 is about to draw to a close and the party season has just begun. All the trials and tribulations of online searches will pay off over the next few days, before we bid this year adieu. What do we mean you ask? If India’s online behaviour in 2013, over it’s usage of two of it’s biggest and most visited websites, video viewing and sharing platform YouTube and search engine Google, is anything to go by – one thing is clear. We were merely ticking off on our things-to-do from hosting our biggest party’s checklist. What else will you gather from the top most viewed videos on YouTube and what we all spent countless hours, days and bandwidth Google-ing.

The good thing is, as compared to last year, most of the top trending videos and searches were of Indian origin. The top trending video of 2013 on YouTube is the official theatrical trailer of the year’s most awaited superhero saga, “Krrish 3” with 20 million views followed marginally only by the teaser of this upcoming Friday release “Dhoom 3” with 13 million views. Indie comedy was also given it’s due credit when a small-time filmmaker Sabarish Kandregula’s Telugu short “The Viva” entered the top tier of top trending videos at the number three slot with 4 million views. If “Why This Kolaveri Di” had 2011 is it’s grip, an otherwise mediocre movie “Ramaiya Vastavaiya’s” party hit Jeene Laga Hoon sung by heartbreak kid Atif Aslam was buffered 15 million times making it the top music video of the year. Miley Cyrus’ twerking sensation We Can’t Stop followed as close second in India, even though globally it’s the top trending video of the year with 300 million views. Google concurs when it’s Google Zeitgeist 2013 reveals “Chennai Express,” “Aashiqui 2” and “Krrish 3” were amongst the top trending searches of the year. Clearly, the average India, not detered by inflating costs and high taxes making the multiplex experience near to unaffordable, invested most of his time watching movies and buffering Bollywood related content online.

Last year’s most controversial and researched figure, singer Yo Yo Honey Singh this year sank from his number one position to number ten when his single Blue Eyes managed to grab the 10th spot with 15 million views as compared to Brown Rang last year that won him the top trending video of 2013 on YouTube. Through his long-running High Court case, he also found his mention India’s top personalities list in the Google Zeitgest. NaMo interestingly was only the Top Most Searched Politician and his Prime Ministerial nomination as the BJP candidate for the upcoming 2014 general elections won him the Top Most Searched News item. As a personality, India didn’t consider him as important as Sunny Leone, Salman Khan and Katrina Kaif who were the top three most searched personalities. Hollywood star Paul Walker’s tragic death also found considerable mentions on both the websites search numbers.

The IPL 2013 betting controversy made that the second Most Searched item in Google Zeitgest, making cricket and cricketers Rahul Dravid, Sachin Tendulkar, M S Dhoni and Chris Gayle in other most searched lists of the year. Pardies made by indie YouTube channels like Mumbai’s The Viral Fever on the IPL and other social and “technological issues” like Facebook were also amongst the top watched comedy videos.

In a year, when the biggest news breaks came from “violence against women,” a campaign unto itself heralded by major media networks across the country and political adages made by the UPA government, AAP and BJP more pertinently, the aam aadmi’s internet patterns speaks volumes of what societal change is really effecting the grassroutes. “Women Self Defense Techniques” became the Top How To… video of the year. This breaks the legend of the How To Become Pregnant search that haunted India’s online patterns for almost a decade. From sustenance to empowerment, all in a  year’s search. The Aarushi Talwar murder trial verdict also made it to the Top Most Searched News items list.

Not to keep online shopping and reality TV entertainment behind, websites like Flipkart and Myntra welcomed sizeable traffic from Google as did videos from “Big Boss Season 7” and lo and behold, the “Raodies X” Chandigarh Audition became a top trending video.

Yes if I were to throw a party, I’ll simply let YouTube and Google become my party parlour of tricks. After all nothing is more exciting than a couch full of potatoes watching “Gangs Of Social Media” and talking points such as UIDAI. Don’t know what I am talking about? Google it.

Here is the full survey findings of what India is watching on YouTube:

Top Trending Videos in India – 2013

1. KRRISH 3 – Official Theatrical Trailer (Exclusive)
2. DHOOM:3 TEASER – Aamir Khan | Abhishek Bachchan | Katrina Kaif | Uday Chopra
3. The Viva (with English subtitles) – by Sabarish Kandregula
4. Comedy Nights with Kapil – Parineeti & Sushant – 1st September 2013 – Full Episode (HD) HD
5. Jaguar Attacks Crocodile (EXCLUSIVE VIDEO)
6. Top 10 Best Catches In Cricket History v2
7. Russian Navy Hovercraft Lands On Busy Beach (PART ONE)
8. Roadies X – Chandigarh Audition – Episode 2 – Full Episode
9. Gangs of Social Media : Valentine’s Day Q-tiyapa
10. Nursery Rhymes Vol 3 – Collection of Thirty Rhymes

Top Music Videos in India – 2013

1. Jeene Laga Hoon – Ramaiya Vastavaiya – Girish Kumar, Shruti Haasan – Atif Aslam, Shreya Ghoshal
2. Miley Cyrus – We Can’t Stop
3. Sunn Raha Hai Na Tu Aashiqui 2 Full Song With Lyrics | Aditya Roy Kapur, Shraddha Kapoor
4. Tum Hi Ho Meri Aashiqui – Full Video Song ᴴᴰ – Aashiqui 2 – Aditya Roy Kapoor, Shraddha Kapoor
5. BALAM PICHKARI _ Full Song ~ *Yeh Jawaani Hai Deewani* (RanbIr Kapoor,) Movie 2013
6. Lady Gaga – Applause (Official)
7. Badtameez Dil Full Song 1080p HD (2013) Yeh Jawaani Hai Deewani
8. Priyanka Chopra – Exotic ft. Pitbull
9. Nagada Sang Dhol Song – Ram-leela ft. Deepika Padukone, Ranveer Singh
10. Blue Eyes Full Video Song Yo Yo Honey Singh | Blockbuster Song Of 2013

Top Watched Hollywood Movie Trailers – 2013

1. X-MEN: DAYS OF FUTURE PAST – Official Trailer (2014)
2. 21 and Over Trailer 2013 Movie – Official [HD]
3. HOW TO TRAIN YOUR DRAGON 2 – Official Teaser Trailer
4. Iron Man 3 — Official Trailer UK Marvel | HD
5. Captain America The Winter Soldier trailer UK — Official Marvel | HD
6. The Hangover Part III Official Trailer #1 (2013) – Bradley Cooper Hangover 3
7. The Wolverine: International Trailer
8. *Fast & Furious 6* Official Super Bowl Trailer (2013) [HD]
9. Thor: The Dark World Official Trailer HD
10. Man of Steel – “fate of your planet” official trailer [hd]

Top Watched Short films by views – 2013

1. The Viva (with english subtitles) – by Sabarish Kandregula
2. The Girl and the Autorickshaw
3. That Day After Everyday – Short Film
4. Social Awareness Film – Say No To Child Exploitation
5. Social Awareness Film: Child Sexual Abuse in Family
6. International Award Winning Short Film ‘TARA’
7. SAWAAL – The Unanswered Question
8. Romantic Short Film – Gulcharrey
9. Short Film On Prostitution – A Life Less Fortunate [H.D] A Jyotish Menon Film
20. Draw My Life – Sonal Sagaraya

Made for Web: Top Original Comedy – 2013

1. Gangs of Social Media : Valentine’s Day Q-tiyapa
2. Emotional Atya-Charge : Recharge Q-tiyapa
3. AIB: It’s Your Fault
4. Rowdies 9 – Sab Q-tiyapa Hai!
5. Caller Naina : Mobile Q-tiyapa
6. Rowdies XXX : Extra X, Extra Q-tiyapa (feat. Ayushmann Khurrana and Kunaal Roy Kapur)
7. Bhagwaan Zameen Par : A Tribute to Sachin
8. Gangs of Social Media II : IPL Q-tiyapa
9. IAS Durga – Independence Day Special!
10. Gana Wala Song : The Q-tiyatic Version

Top Gaming videos – 2013

Mobile Gaming apps videos ruled the charts on YouTube in 2013 with GTA 5 being the only exception

1. Subway Surfers Trailer Google Play
2. Temple Run 2 – Official launch trailer
3. Angry Birds Rio Trailer
4. Grand Theft Auto V: Official Gameplay Video
5. CSR Racing Official Trailer – Android
6. Cars 2 HD Gameplay Compilation
7. Angry Birds In-game Trailer
8. Krrish 3 : The Game – Gameplay Trailer
9. Candy Crush Saga Android Official Trailer
10. Subway Surfers – Launch Trailer
Top How to…Videos – 2013

1. Women Self Defense Techniques
2. How to turn water into ice in seconds
3. How To Dance “GANGNAM STYLE” (강남스타일) – PSY
4. How to Make a HIT YouTube Video – Hiimrawn Can Show You How
5. How to solve a Rubik’s Cube (Part One)
6. How to Palm a Coin | Coin Tricks
7. How To Tie a Tie for BEGINNERS – Double windsor how to tie a tie video
8. How To Break An Apple in half with your finger…AND FIST!!!!!
9. Tell me about yourself – job interview question. Good/bad answer. How to interviews questions & tips
10. Dating Tips – Kissing Tips

Here are the complete Google Zeitegest 2013 findings:

Top Trending Searches – 2013

1.      Chennai express
2.      IPL 2013
3.      Aashiqui 2
4.      UIDAI
5.      GATE 2014
6.      Krrish 3
7.      Bigg boss 7
8.      Paul walker
9.      Jiah khan
10.     Ram Leela

India’s Top Personalities – 2013

1.      Sunny Leone
2.      Salman Khan
3.      Katrina Kaif
4.      Deepika Padukone
5.      Shahrukh Khan
6.      Honey Singh
7.      Kajal Agarwal
8.      Kareena Kapoor
9.      Sachin Tendulkar
10.     Poonam Pandey

India’s Top Searched Bollywood Actors Male – 2013

1.      Salman Khan
2.      Shahrukh Khan
3.      Ranbir Kapoor
4.      Akshay Kumar
5.      Hrithik Roshan
6.      Shahid Kapoor
7.      Amitabh Bachchan
8.      Sanjay Dutt
9.      Ajay Devgan
10.     Varun Dhawan

India’s Top Searched Bollywood Actors Female – 2013

1.      Katrina Kaif
2.      Deepika Padukone
3.      Kareena Kapoor
4.      Priyanka Chopra
5.      Aishwarya Rai
6.      Anushka Sharma
7.      Shraddha Kapoor
8.      Madhuri Dixit
9.      Sonakshi Sinha
10.     Vidya Balan

India’s Top Searched Sports persons – 2013

1.      Sachin Tendulkar
2.      Milkha Singh
3.      M S Dhoni
4.      Lionel Messi
5.      Roger Federer
6.      Sania Mirza
7.      Rahul Dravid
8.      Chris Gayle
9.      Ravindra Jadeja
10.    Saina Nehwal

Top Searched Politicians – 2013

1.      Narendra Modi
2.      Rahul Gandhi
3.      Sonia Gandhi
4.      Manmohan Singh
5.      Jayalalitha
6.      Arvind Kejriwal
7.      Akhilesh Yadav
8.      Nitish Kumar
9.      Digvijaya Singh
10.   Sushma Swaraj

Top Mobile Games – 2013

1.      Temple Run
2.      Stick Cricket
3.      Chota Bheem
4.      Dress up games
5.      Angry Birds
6.      Sudoku
7.      Spiderman
8.      Pool Games
9.      Chess
10.     Pacman

India’s Top Searched Shopping Websites – 2013

1.      Flipkart
2.      Olx.com
3.      Snapdeal
4.      Myntra.com
5.      Ebay
6.      Amazon
7.      Yepme.com
8.      Yebhi.com
9.      Naaptol
10.    Fashionandyou

Top Searched News – 2013

1.      Narendra Modi (PM nomination)
2.      Blackberry phones
3.      Rahul Dravid
4.      Saina Nehwal
5.      Vijay Mallya
6.      Patna high court
7.      Karnataka Election results
8.      Aarushi Talwar
9.      Air India News
10.   Indian Economy 2013


Favourite Searches on Mobile – 2013

1.      Restaurants
2.      Bars
3.      Movies
4.      Coffee
5.      Cricket score
6.      Fast food
7.      Wallpaper
8.      News
9.      PNR status
10.     Weather

Top Searched Mobile App on Mobile – 2013

1.      Whatsapp
2.      UC browser
3.      Opera mini
4.      Google maps
5.      Skype
6.      Dictionary
7.      Wechat
8.      MX player
9.      Google earth
10.     Talking tom

Here’s last year’s most watched YouTube videos and it’s analysis. #EOTY



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