30 seconds. That’s all it takes to be reassured that Canada has some of the best advertising ever done. It’s also enough time to know that breaking away from the conventional that stands just “because” is also a good thing. More than anything, its enough time to know that throwing away inequality from all scope of human interaction is mpics in Sochithe need of the hour.
This particular one is about equality at the ongoing Winter Olympics in Sochi, Russia, a cheeky reply to host country’s severe take on homosexuality.