A six-string is not just responsible for making art, now it too is becoming a piece of art. Beyond the flying Vs and customised cuts, folks at Gibson India have launched an art project at the ongoing Kala Ghoda Festival in Mumbai, called the Gibson GuitART For Good. The two-phased art exhibit includes GuitARTAuction and GuitART installations.
Six Indian contemporary visual artists were given the Gibson and Epiophone Les Paul Guitar to use as canvases to splash them with their unique signature sensibilities. Almost like the Absolut Art series, the Gibson ARTAuction pieces were creates by mixed-media artist Brinda Miller, sculptor Arzan Khambatta, multi-disciplinary artists Jaideep Mehrotra and Sunil Padwal, from Mumbai; and Delhi-based prolific painter Paresh Maity and mixed-media artist Seema Kohli. The six guitars are available to purchase at a silent auction, at the ongoing festival grounds where they have been put on display till the duration of the fest, from Februrary 1 to 9, 2014. Proceeds from the silent auction will go to the Kala Ghoda Association.
Five GuitART Installations were created during the first three days of the festival. The 10-foot tall installations are Gibson and Epiphone Les Paul Guitar canvases that invited volunteer artists of local charities including Art for Akanksha Foundation, MARD, PROWL, MTV ACT and PASSAGES to paint on them.
Gibson has now announced Virtual GuitART contest where you can ask for an image of the Gibson and Epiphone Les Paul Guitar to use as canvas and send in your artwork and design. The winner will be selected by Gibson artist Randolph Correia. You can take part by clicking on the website here. Last day of submissions is on February 9, 2014.